The British based film-maker Don Boyd, HiBROW’s founder, has gathered a wide range of established professionals in the international arts industries, to be called Curators to create content exclusively for HiBROW. Three years of research and development has resulted in the successful production of over 80 hours of professionally produced High Definition video. HiBROW’s content will be refreshed every month, and is radically different to current broadcast television and other online content. Available free, it is professionally produced, contemporary and original. With unique access our teams have captured behind-the-scenes rehearsals, work in progress and interviews. HiBROW has relationships with some of the world’s great arts institutions and is building new ones with those who want to use our platform to expose larger audiences to their work. These embrace a very broad range of international artistic talent including Vasily Petrenko, Russia’s young conductor, Dominic Hill, artistic director of Glasgow’s Citizens Theatre, Newton Aduaka, Nigeria’s young film director, Raf Bonachela, Spain’s great choreographer, Gavin Turk, the British artist, Margaret Attwood, Canada’s great novelist, and Britain’s great spy author John Le Carré. Their contributions have allowed HiBROW to fashion intimate films of entire performances of new plays, concerts, exhibitions, and literary events all of which have subsequently received glowing critical reviews.
HiBROW has associations with the Royal Liverpool Philharmonic Orchestra, the Traverse Theatre in Edinburgh, Tate St Ives, Charleston Manor Music Festival, FESPACO, and World Book Night to complement content from the significant artists who are already working with HiBROW's production teams. HiBROW has also developed a relationship with NODA, Britain’s only association for amateur drama. 7 million people visit their members’ venues every year.
The HiBROW graphic identity and visual interface has been designed by Gary Day-Ellison to give audiences the opportunity to extend their viewing experience by making it easy for every visitor to supplement the full enjoyment of a concert or a play with ancillary and innovative content and technologies. HiBROW's pre-roll animation was designed by Gary and produced by Chris Ennis with a soundtrack designed by Simon Fisher Turner.
The concept was partially funded for an early test exploration by Aviva, the insurance conglomerate. HiBROW's shareholders, investors and consultants come from the fields of the arts, advertising, sponsorship and the world of high finance. They include Sir Richard Eyre the distinguished director, founder Don Boyd the film director and producer, Anthony Bolton the celebrated Fidelity fund manager, David Pattison previously founder and CEO of the advertising agency PFD and former President of the IPA, Rory Sutherland, Chairman of Ogilvy Digital and Philip Bland, the veteran insurance magnate who is the company’s Chairman.
HiBROW management team has several crucial technological collaborators. They include Ooyala the leading US based company to provide HiBROW’s online video player and Code Circus one of Britain’s most experienced young platform programming companies.